Widayati, Sri and Yulistiowati, Irma Mufita (2020) The efforts of group destinaytion movement to communicate in the post pandemic period. In: UNSPECIFIED.

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Abstract

The development of the tourism industry in Indonesia has
helped the social and economic life of the community up to
the emergence of Covid Pandemic 19 which globally
occurred throughout the world. Almost all sectors of life
experienced paralysis including the tourism sector which had
been the mainstay of the economy. When the New Normal
period was implemented, the tourism sector was also the most
optimistic to re-develop the impact of the saturation of the
community to stay at home for almost three months during the
pandemic. The purpose of this research is to find out the
communication efforts made by tourism movers in the new
normal period including how they manage their group
identities to face the new normal era. By using the perspective
of groupthink theory with the case study method, this research
takes the subject of the Pokdarwis Jurang Toleh Pakisaji
village, Sumberpucung Malang Regency

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