Setiyaningsih, Lian Agustina ORCID: https://orcid.org/0000-0002-0919-9795, Adi, Dodot Sapto and Fahmi, Muhammad Hanif (2020) Strengthening brand of the water tourism destination through the digital influencer of augmented reality. In: Seminar Nasional Kepariwisataan Prospek Pendidikan Pariwisata Vokasi di Era New Normal, 2 July 2020, Program Diploma Kepariwisataan Universitas Merdeka Malang.

Preview	Text C.2.A.4_ Prosiding SENORITA_Strengthening Brand Of The Water Tourism Destination Through The Digital Influencer Of Augmented Reality.pdf Download (988kB) | Preview
Preview	Text Peer Review_12_Strengthening Brand.pdf Download (1MB) | Preview
Preview	Text C.2.A.4_turnitin_PROSIDING SENOTITA_Strengthening Brand Of The Water Tourism Destination Through The Digital Influencer Of Augmented Reality.pdf Download (2MB) | Preview

Abstract

Social distancing be solve using digital influencers
augmented reality, even in dealing with the decline of
industrial interest in new normalcy era. This is challenge
through the development of rolling water source tourism in
Malang Raya. Answered these challenges, this study
discusses methods of strengthening air source tourism
brands. This research uses phenomenology qualitative
method. The purpose this research is mapping phenomenon
of the decline of the tourist destination brand in public
awareness through use information technology used and the
creativity innovation used. The results of this study are (1)
normal conditions making the water tourism industry require
alternative strategies for the needs of the community in
conducting tourism. (2) Segmentation through determining
the community on the media and relying on technology-based
on media. (3) Augmented reality-based interactive media has
become a distorting solution for tourist managers and
visitors. (4) Positioning augmented reality engineering as a
generating brand for rolling water tourism destinations

Actions (login required)

View Item