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Strengthening brand of the water tourism destination through the digital influencer of augmented reality

Setiyaningsih, Lian Agustina ORCID: https://orcid.org/0000-0002-0919-9795, Adi, Dodot Sapto and Fahmi, Muhammad Hanif (2020) Strengthening brand of the water tourism destination through the digital influencer of augmented reality. In: Seminar Nasional Kepariwisataan Prospek Pendidikan Pariwisata Vokasi di Era New Normal, 2 July 2020, Program Diploma Kepariwisataan Universitas Merdeka Malang.

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Abstract

Social distancing be solve using digital influencers
augmented reality, even in dealing with the decline of
industrial interest in new normalcy era. This is challenge
through the development of rolling water source tourism in
Malang Raya. Answered these challenges, this study
discusses methods of strengthening air source tourism
brands. This research uses phenomenology qualitative
method. The purpose this research is mapping phenomenon
of the decline of the tourist destination brand in public
awareness through use information technology used and the
creativity innovation used. The results of this study are (1)
normal conditions making the water tourism industry require
alternative strategies for the needs of the community in
conducting tourism. (2) Segmentation through determining
the community on the media and relying on technology-based
on media. (3) Augmented reality-based interactive media has
become a distorting solution for tourist managers and
visitors. (4) Positioning augmented reality engineering as a
generating brand for rolling water tourism destinations

Item Type: Conference or Workshop Item (Paper)
Additional Information: Nama : Lian Agustina Setiyaningsih NIDN : 0710088505
Uncontrolled Keywords: Destination brands, water tourism, augmented reality
Divisions: Fakultas Ilmu Sosial dan Politik > S1 Ilmu Komunikasi
Depositing User: Surya Dannie
Date Deposited: 31 May 2022 04:44
Last Modified: 31 May 2022 04:44
URI: https://eprints.unmer.ac.id/id/eprint/2911

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