Martaleni, Martaleni (2004) Faktor budaya menonton sebagai pembentuk perilaku konsumsi generasi muda di kota Malang. Jurnal Ekonomi, 8 (1).
Full text not available from this repository.Abstract
This article represents result of an explorative research, the population of which was all Malang young generation that consists of students of SMU or SMK, totally 45,436 students. The technique used in sample withdrwal is two stages sampling.
Unit of analysis and unit of sampling are students. At the first phase, samples are taken randomly including 4 SMUN, 2 private SMU, 1 SMKN, and at second phase the sample of 302 students are randomly taken. The instrument of research consist of questionnaire, where test had been done to check validity and reliability instrument before the research was conducted. From the result of analysis one could know that the young generation of Malang. Town spend their spare time to watch television 1-2 hours per day and more than 3 hours per day on holiday, in which they generally prefer to watch cinetron almost every day; while the frequency of watching VCD and animated cartoon in once a week. The cultural implication of looking-on cinetron to the rising generation of Malang Town is the formation of consumptive pattern to imitate all characterization in cinetron, and will have an effect on the frequent broadcast of cinetron which result from the higher rating of the program. Implication of looking-on the animated cartoon is to form the consumptive pattern to fulfill requirement of light entertainment amusement, and the other implication is very outstanding from the frequency of displaying of animated cartoon by television station. Implication from culture appear on VCD is the formation of behavior of consumption which do not force, and will give much influence on the company of VCD rental.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | The rising generation, of consumer's behavior, culture, look on. |
| Divisions: | Fakultas Ekonomi dan Bisnis > S1 Manajemen |
| Depositing User: | tassa Natassa Auditasi |
| Date Deposited: | 10 Feb 2022 03:28 |
| Last Modified: | 10 Feb 2022 03:28 |
| URI: | https://eprints.unmer.ac.id/id/eprint/2400 |
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