Martaleni, Martaleni (2004) Faktor-faktor pendorong konsumen dalam pengambilan keputusan berbelanja di mini market indomaret Pasuruan dan Bangil. Jurnal Ekonomi, 8 (3).

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Abstract

Economics edvances affect behavioral change, life style, taste and rate of social satisfaction on products and services that can give high degree of satisfaction. These changes have motivated marketers to change theirmarketing concepts, from concept with product view to concept with relational view (relationship marketing). Therefore, to consumers shopping behavior in Indomaret Mini Market in Pasuruan and Bangil is interesting to research. Based on the research result, one can explain that some motivating factors for consumers to shop in Indomaret Mini Market in Pasuruan and Bangil are discounted prices, the offered goods in good condition, promotion that has given obvious information and helped the process of buying plan, good services and strategic location. By using analysis factors, those variables can grouped into five factors, namely interst factor, comfort, information, product quality, easiness and prices.

Item Type:	Article
Uncontrolled Keywords:	Motivating factors, Shopping behavior
Divisions:	Fakultas Ekonomi dan Bisnis > S1 Manajemen
Depositing User:	tassa Natassa Auditasi
Date Deposited:	10 Feb 2022 03:01
Last Modified:	10 Feb 2022 03:01
URI:	https://eprints.unmer.ac.id/id/eprint/2328

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