Widiawati, Diah (2004) Faktor-faktor marketing mix yang dipertimbangkan nasabah dalam menyimpan dana pada bank pemerintah di Kota Malang. Jurnal Ekonomi.
Full text not available from this repository.Abstract
This research discussed about marketing mix factors that becoming the main consideration of customer in saving their fund at govermental bank in Malang and in order to find out which marketing mix factor that becoming the main consideration of customer in saving fund at governmental in Malng. This research uses 20 variables derived from 7 factors : product, price, place, promotion, people, process and physical evidence. Data analysis uses confirmatory factor analysis. The collected data derived into two groups of income for income
| Item Type: | Article |
|---|---|
| Additional Information: | Nama : Diah Widiawati NIDN : 0708106101 |
| Uncontrolled Keywords: | Marketing mix, customers, governmental bank |
| Divisions: | Fakultas Ekonomi dan Bisnis > S1 Manajemen |
| Depositing User: | tassa Natassa Auditasi |
| Date Deposited: | 10 Feb 2022 02:45 |
| Last Modified: | 10 Feb 2022 02:45 |
| URI: | https://eprints.unmer.ac.id/id/eprint/2299 |
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