Djawa, Petrus (2003) Periklanan dalam perspektif pemasaran. Jurnal Ekonomi, 7 (2).

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Abstract

Creating market was the main activity of modern business corporations. An advertisement was a part of marketing efforts in influencing consumers/costumers to achieve goals set by the corporations, In direct marketing, the advertising relied on the whole sale forces. The adverstisement sold products packaged and delivered to retail stores widely. The products exchanged according to the public relations were decided by six environments, namely: firm's policies, product or service demands, market (as whole potentials), market areas (places where potential consumers existed), competitive considerations and effects of legal government's regulations. Main business's policies resulting in the uniformity and the direction on the advertising business characteristics should be consistent with the notion of firm's policies directing their efforts to adapt to working philosophies. The advertisement staffs were able to select consi derations encouraging the prospects to buy. The selection of medias where the advertisements were put should be based on the prospect's habits. It was easy to see the significancy of trading areas as the environmental condition to be part of the staffs responsibilities. The advertising messages should not be put in places where potential consumers could not be ensured. So, the adversiting staffs should be familiar with the firms distribution pattern and areas where potential consumers for their products existed.

Item Type:	Article
Additional Information:	Nama : Petrus Djawa NIDN : 0022124701
Uncontrolled Keywords:	Advertising, perspective and marketing
Divisions:	Fakultas Teknologi Informasi > S1 Sistem Informasi
Depositing User:	tassa Natassa Auditasi
Date Deposited:	10 Feb 2022 02:09
Last Modified:	10 Feb 2022 02:09
URI:	https://eprints.unmer.ac.id/id/eprint/2125

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