Susilo, Eko Agus (2004) Pengaruh Faktor-Faktor, Bauran Pemasaran, dan Kelompok Referensi terhadap Keputusan Pembelian Produk Minuman Kesehatan: studi pada sopir angkutan pedesaan di Terminal Anjuk Ladang Nganjuk. Jurnal Bisnis dan Manajemen, 1 (1). ISSN 1829-7528

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Abstract

Consumer behavior on consuming supplement drinking can be seen through observation to consumers and or consumers based on its market segment. Observation can be conducted on buying decision, either started by buying decision process or not started by buying decision process or spontaneously buying. This research is aimed at knowing marketing stimulant that have influence decision buying, and the stimulant that has dominant influence, with quantitative approach. Type of the research is survey, research that done by taking data from population through questionare as a tool to the primary data. Beside that, interview done in other to sharping analysis through structural interview. It done to get clear description about population. To support analysis, researcher used observation method by observing deeply to village transportation driver who have traject permission in terminal “ Anjuk Landang” municipality of Nganjuk. The analysis show that variables motivation, attitude, product, price, promotion, distribution, and reference group have significant influence to buying decision.

Item Type:	Article
Uncontrolled Keywords:	Motivation, attitude, product, price, promotion, distribution, reference group, buying decision
Divisions:	Fakultas Ilmu Sosial dan Politik > S1 Administrasi Bisnis
Depositing User:	Surya Dannie
Date Deposited:	20 Jan 2022 02:53
Last Modified:	20 Jan 2022 02:53
URI:	https://eprints.unmer.ac.id/id/eprint/2096

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