Mulyadi, Mulyadi (2003) Implikasi penerapan orientasi pemasaran bisnis di era persaingan yang semakin kompetitif sebuah tinjauan teoretis. Jurnal Ekonomi, 7 (2).

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Abstract

In everyday activities the implementation of management theories got evolution from the scientist's thoughts classified into the classic theories empha sizing profit-oriented approaches to satisfaction-oriented thoughts as an imple-
mentation of scientific management. Consumers who satisfied with products or services would give some profits through becoming an loyal customer, Fuctioning as word of mouth, an kind of promotion needing no cost, ect. Thus, if consumers were very satisfied, the profit would follow by itself.

Item Type:	Article
Uncontrolled Keywords:	Consumer's satisfaction, business marketing
Divisions:	Fakultas Ekonomi dan Bisnis > S1 Manajemen
Depositing User:	tassa Natassa Auditasi
Date Deposited:	10 Feb 2022 01:59
Last Modified:	10 Feb 2022 01:59
URI:	https://eprints.unmer.ac.id/id/eprint/2072

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