Susabda, Gabriel Bin (2020) Kajian tempo musik dalam pembentukan atmosfer toko yang mendorong minat beli konsumen. Jurnal Manajemen: Untuk Ilmu Ekonomi dan Perpustakaan, 6 (1).
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KAJIAN TEMPO MUSIK DALAM PEMBENTUKAN ATMOSFER TOKO YANG MENDORONG MINAT BELI KONSUMEN.pdf Download (557kB) | Preview |
Abstract
This article is a musical tempo study in a variety of storefronts that encourage consumers. This study comes from various historical studies of musical tempo that can affect consumer behavior. From the study it can be concluded that by applying slow-moving music it will produce a bad atmosphere when it is in use at that time in the store and applies if there is music bertempo fast then the consumer will behave quickly while in the store.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | tempo musik, atmosfer, perilaku konsumen, music tempo, atmosphere, consumer behavior |
| Divisions: | Perpustakaan |
| Depositing User: | Surya Dannie |
| Date Deposited: | 12 Jan 2022 01:38 |
| Last Modified: | 12 Jan 2022 01:38 |
| URI: | https://eprints.unmer.ac.id/id/eprint/1882 |
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