Chandra, Gian Avila (2019) Masihkah sponsorship efektif mendongkrak citra merek perusahaan? Jurnal Manajemen: Untuk Ilmu Ekonomi dan Perpustakaan, 4 (2).

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Abstract

Tight competitive and uncertainty in economic condition force the firm to develop a new target market and attract more new consumer, while maintaining current consumer. This article focus to review is it true sponsorship still effective to enhance brand image. This article hopefully can attract people especially corporation that often give sponsorship. Sponsorship still can be use to enhance brand image, but observation and selection is needed for the subject. The other important thing is the message that wanted to be delivered must be in association with the event sponsorship.

Item Type:	Article
Uncontrolled Keywords:	sponsorship, brand image, effectiveness
Divisions:	Perpustakaan
Depositing User:	Surya Dannie
Date Deposited:	11 Jan 2022 10:45
Last Modified:	11 Jan 2022 10:45
URI:	https://eprints.unmer.ac.id/id/eprint/1855

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