Joewono, Yeremia Alfa and Limanto, Patrick Citra (2019) Apakah advergame efektif mendongkrak brand awareness. Jurnal Manajemen: Untuk Ilmu Ekonomi dan Perpustakaan, 4 (2).
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Abstract
Rapid technological developments drive changes in consumer behavior, especially in the usage of digital world (Internet). Marketers must able to adjust the marketing medium with these consumer behavior issues. One such medium is advergame. Advergame is a game-based advertising that brings fun to the public. In many studies, advergame has a good influence in enhancing brand awareness. However, there are some things that can affect the level of effectiveness and efficiency of advergame on brand awareness. Dakam this article will discuss about the effectiveness and efficiency of advergame to brand awareness. On the other hand, in the article will be discussed on ways to improve the effectiveness of advergame
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | Efektifitas Advergame, Meningkatkan Efektifitas, Faktor Penentu Efektifitas |
| Divisions: | Perpustakaan |
| Depositing User: | Surya Dannie |
| Date Deposited: | 11 Jan 2022 10:17 |
| Last Modified: | 11 Jan 2022 10:17 |
| URI: | https://eprints.unmer.ac.id/id/eprint/1849 |
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