Dawilah, Muhammad (2019) Benarkah strategi franchise selalu meningkatkan brand awareness? Jurnal Manajemen: Untuk Ilmu Ekonomi dan Perpustakaan, 5 (1).

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Abstract

Franchise strategy is now one of the interesting strategies among businesspeople to accelerate the expansion of their business products. In addition to expanding business products, franchise can also increase brand awareness of the product because it is able to reach consumers easily. Franchise must also meet certain criteria in order to increase brand awareness, such as a good relationship between giver and franchisor, location, and human resources. Franchise makes the product easy to find, easy to reach, more effective promotion because it is done by two parties, and will increase brand awareness. The research method in this research is meta-analysis method. The results show that the franchise strategy always increases brand awareness. This is a strategy franchisee made by the company can create a strong brand with a short time, this is because the franchisee system has several advantages that have and exploit the existing network for expansion and expansion faster, easier and cheaper. organic and done manually.

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