Aditama, Reynexy Gigih (2019) Masihkah sponsorship efektif mendongkrak citra merek perusahaan? Jurnal Manajemen: Untuk Ilmu Ekonomi dan Perpustakaan, 4 (2).
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Abstract
Sponsorship is something that is familiar to many people, because sponsorship is really needed by many companies or certain events, one of which is to carry out the company's brand image. However, sponsorship cannot be carried out directly without any strategy preparation or prior observation. Observation and selection of subjects to be sponsored needs to be done. Bad event images can be associated with the brand image of the sponsoring company. The importance of observation and selection is done because the negative impact of sponsorship has a more significant influence on brand image than the positive impact of sponsorship.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | Sponsorship, citra merk perusahaan |
| Divisions: | Perpustakaan |
| Depositing User: | Surya Dannie |
| Date Deposited: | 11 Jan 2022 10:03 |
| Last Modified: | 11 Jan 2022 10:03 |
| URI: | https://eprints.unmer.ac.id/id/eprint/1845 |
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