Yonathan, Felix Calvany (2019) Kajian pengaruh buzzword terhadap brand recognition. Jurnal Manajemen: Untuk Ilmu Ekonomi dan Perpustakaan, 4 (2).

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Abstract

Tight competitive and uncertainty in economic condition become the challenge for the business people. To increase competitive advantage company must have a brand, so the brand can increase sales, profitability. The good brand are easy to acknowledge by community and having good image. As the internet grows to Web2.0 people are freely to write on many website in social media. One of the best way to increase brand recognition using social media buzzword. Many previous research mention that buzzword that using social media is an effective marketing tools to increase brand awareness. This study purpose is to find the connection between buzzword and brand recognition. The results of this study is quite unique because regardless the buzzword is good or bad still increase the brand recognition

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