Al Rizky, Ahmad Arif (2019) Kajian komparatif antara interdependent self construalvsindependent self-construal dalam mendorong impulse buying. Jurnal Manajemen: Untuk Ilmu Ekonomi dan Perpustakaan, 5 (1).
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Abstract
The rise of marketers in the country Indonesia are currently cause a formation of consumer behavior. Consumer behavior can lead to impulse buying behavior because the purchases of each individual factor. Individual behavior is created through interdependent self-construal and independent self-construal. The purpose of this study is to review the types of self-construal of how more encourage impulse buying by using a conceptual study through previous journals that have the appropriate discussion with various variables and objects. The result of redenomination on previous studies showed that interdependent construal more encouraging self-help consumer in impulse buying.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | impulse buying, interdependent self-construal, independent self-construal |
| Divisions: | Perpustakaan |
| Depositing User: | Surya Dannie |
| Date Deposited: | 11 Jan 2022 09:56 |
| Last Modified: | 11 Jan 2022 09:56 |
| URI: | https://eprints.unmer.ac.id/id/eprint/1843 |
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