Prasetyo, Dwi Robby (2019) Apakah membership bisa membuat konsumen loyal terhadap suatu perusahaan Universitas Ma Chung Malang. Jurnal Manajemen: Untuk Ilmu Ekonomi dan Perpustakaan, 5 (1).

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Abstract

The focus discussed in this journal is one of the marketing methods that exist in a company. The method discussed in this journal is the Customer Relationship management (CRM) program. Customer Relationship management (CRM) is a process of building and mentoring customers to get satisfaction from a product or service. One application for conducting a Customer Relationship management (CRM) program is to use membership. Benefits of membership are usually to get discounts or discounts and refill balances to facilitate payment. The purpose of the discussion in this journal is to find out whether membership can make customers become loyal to the company. the results of several researchers stated that this membership program has a significant influence on the company, while some researchers stated that this membership has not been effectively used in the company. Companies that use membership must convey a significant difference if the customer uses the member, so that the customer feels the benefits of using membership more deeply.

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