Kumara, Wenseslaus Salivian (2019) Kajian strategi UKM konvensional dalam menghadapi persaingan dengan bisnis online. Jurnal Manajemen: Untuk Ilmu Ekonomi dan Perpustakaan, 4 (2).

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Abstract

Entering the era of globalization as it is today, technological developments and science pengatahuan continue to grow, which is marked by the emergence of many challenges that require everyone to be able to accept the arrival of changes, especially in the country. Small and medium enterprises which as the economy boost the country should maintain the progress of growth and the economy in Indonesia. Conventional small and medium enterprises are also expected to be able to compete with online business that is wider scope than conventional small and medium enterprises. Conventional small and medium enterprises must also have specific strategies for dealing with business with a broader and broader scope of spread using conceptual studies through previous journals that have appropriate discussions with different variables and objects. The results of this study review show that conventional small and medium enterprises are able to compete with online businesses.

Item Type:	Article
Uncontrolled Keywords:	Small Business, Medium Business, Strategy, Online Business, Competition
Divisions:	Perpustakaan
Depositing User:	Surya Dannie
Date Deposited:	11 Jan 2022 09:31
Last Modified:	11 Jan 2022 09:37
URI:	https://eprints.unmer.ac.id/id/eprint/1837

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