Alfiando, Febrian (2016) UNSPECIFIED Jurnal Manajemen: Untuk Ilmu Ekonomi dan Perpustakaan, 2 (1).

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Text ANALISIS PENGARUH ATRIBUT PRODUK DAN HARGA TERHADAP MINAT BELI KONSUMEN PADA SMARTPHONE SAMSUNG DIKALANGAN MAHASISWA UNIVERSITAS MA CHUNG MALANG.pdf Download (981kB) | Preview

Abstract

The development of mobile phones Samsung smartphone today's increasingly sophisticated from 2013 to 2015 was ranked the highest market share of 26.6%. This may imply interest in buying the Samsung smartphone to produce a relatively high purchasing decisions of consumers. Samsung has a wide variety of uses that the company offers to consumers, therefore this study is to discuss the attributes of its products, including quality, features, product design and pricing. The purpose of this study was to analyze whether the attributes of the product and the price effect of simultaneous or partially on buying interest from Konsumen against Samsung smartphones. This research uses quantitative study using multiple linear regression analysis. Data collected by distributing questionnaires to 91 respondents in Ma Chung University of Malang. The results of this study demonstrate product attributes and price simultaneously seen from the F-test gives a positive influence on consumer buying interest, while partial second variable product attributes and price is seen from Test T, each of which demonstrates a positive influence on consumer buying interest will Samsung smartphone. This research can provide suggestions for the company Samsung to provide the latest innovations in the form of variations of color and form that is more unique, is expected to also pay attention to the features and quality of the products so as to increase interest will buy Samsung smartphone products. Samsung smartphone companies must also consider the affordability of the Samsung product attributes in order to keep abreast with other smartphones.

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