Devita, Christie (2016) Traditional marketing vsexperiential marketing Manakah strategi pemasaran yang lebih efektif bagi konsumen dalam pusat perbelanjaan? Jurnal Manajemen: Untuk Ilmu Ekonomi dan Perpustakaan, 1 (2).

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Abstract

This review explains a comparison or comparative analysis between traditional marketing and experiential marketing in shopping centers. Shopping center is the place where buyers buy their various kinds of daily activity, such as food, and clothing. Traditional marketing is based on selling goods to buyers. The strategy that are employed include discount, television ads, catalogs, brochures, and other common strategies. Buyers only consider shopping center as a place for purchasing goods only. In modern era, shopping center trying to become more interesting and fun places to visit. Experiential marketing is employed to make buyers frequently visit, and can give what buyers want in their new lifestyle. Experiential marketing is the strategy that can stimulate buyers, and more effective than traditional marketing. The stimulated should trigger buyer’s sense, feel, think, act and relate. And traditional marketing can’t stimulated such as experiential marketing.

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