Pratomo, Virgiawan Ilham and Estikowati, Estikowati (2017) Pentingnya variasi hidangan breakfast dalam meningkatkan kepuasan tamu Horison Ultima Malang. Jurnal Pariwisata Pesona, 2 (1). ISSN 1410-7252

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Abstract

The goal of this research is: 1. Increasing the satisfaction of visitors who come and stay at Hotel Horison Ultima by improving the breakfast quality which are provided by the hotel, 2. Knowing the provision of dishes which later can increase visitors’ satisfaction. Knowing the description of the hotel breakfast menu variations provided by Hotwel Horison Ultima (Main Dish, Side Dish, Tematic Dish). Understanding the condition of the food such as freshness, completeness, preparation and design in color management and hygiene must be considered because it will be closely related to what visitors think. Dish variation can also be a part in term of improving visitors’ satisfaction. By satisfying visitors’ needs, hotel can also increase competitive advantage. Visitors who are satisfied by the products and services are likely to buy back the products and reuse services.

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