Rahelina, Natasha Gerbra (2016) Kekuatan word of mouth untuk mengangkat dan menghancurkan brand di benak konsumen. Jurnal Manajemen: Untuk Ilmu Ekonomi dan Perpustakaan, 1 (2).
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KEKUATAN WORD OF MOUTH UNTUK MENGANGKAT DAN MENGHANCURKAN BRAND DI BENAK KONSUMEN.pdf Download (430kB) | Preview |
Abstract
In this paper will be discussed about the power of word of mouth in marketing activity, on positive and negative ways. After a short introduction, there will be a theory about the definition of word of mouth (WOM) and word of mouth marketing (WOMM), which describe that word of mouth has a big role in the consumer’s decision to buy a product or not. Then, in the third section will be discussed about the important of positive word of mouth for the company. The fourth section broaches the motivation and the reaction of negative word of mouth. Finally, in section five will be discussed about conclution and what should the marketer do towards the negative word of mouth.
| Item Type: | Article |
|---|---|
| Additional Information: | nama : Natasha Gerbra Rahelina |
| Uncontrolled Keywords: | word of mouth, word of mouth marketing, power, negative word of mouth, positive word of mouth, marketing strategy of word of mouth |
| Divisions: | Perpustakaan |
| Depositing User: | Surya Dannie |
| Date Deposited: | 06 Jan 2022 01:28 |
| Last Modified: | 06 Jan 2022 01:28 |
| URI: | https://eprints.unmer.ac.id/id/eprint/1659 |
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