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Strategi penerapan experiental marketing dalam pembentukan brand image produk lokal Indonesia

Wirawan, Aloisius Alfred (2015) Strategi penerapan experiental marketing dalam pembentukan brand image produk lokal Indonesia. Jurnal Manajemen: Untuk Ilmu Ekonomi dan Perpustakaan, 1 (1).

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Abstract

Indonesian local products are facing a problem when they tried to sell their products in the market, as a newcomers Indonesian local products need to be able to catch the customer attention to be able to build a brand image in an attempt to form a brand loyalty from their customers. To be able to reach that, the owner of these local products may choose to apply a marketing method that emphasize on service and concierge oriented business, which called experiental marketing. This concept is ideal for a company who desires to form a strong image in their customers mind, since the power of the brand image that it may form from the services, compared to the conventional marketing method.

Item Type: Article
Additional Information: Nama : Aloisius Alfred Wirawan
Uncontrolled Keywords: Brand image, experiental marketing, Brand image, experiental marketing
Divisions: Perpustakaan
Depositing User: Surya Dannie
Date Deposited: 04 Jan 2022 01:56
Last Modified: 04 Jan 2022 01:56
URI: https://eprints.unmer.ac.id/id/eprint/1558

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