Wirawan, Aloisius Alfred (2015) Strategi penerapan experiental marketing dalam pembentukan brand image produk lokal Indonesia. Jurnal Manajemen: Untuk Ilmu Ekonomi dan Perpustakaan, 1 (1).
Preview |
Text
STRATEGI PENERAPAN EXPERIENTAL MARKETING DALAM PEMBENTUKAN BRAND IMAGE PRODUK LOKAL INDONESIA.pdf Download (233kB) | Preview |
Abstract
Indonesian local products are facing a problem when they tried to sell their products in the market, as a newcomers Indonesian local products need to be able to catch the customer attention to be able to build a brand image in an attempt to form a brand loyalty from their customers. To be able to reach that, the owner of these local products may choose to apply a marketing method that emphasize on service and concierge oriented business, which called experiental marketing. This concept is ideal for a company who desires to form a strong image in their customers mind, since the power of the brand image that it may form from the services, compared to the conventional marketing method.
| Item Type: | Article |
|---|---|
| Additional Information: | Nama : Aloisius Alfred Wirawan |
| Uncontrolled Keywords: | Brand image, experiental marketing, Brand image, experiental marketing |
| Divisions: | Perpustakaan |
| Depositing User: | Surya Dannie |
| Date Deposited: | 04 Jan 2022 01:56 |
| Last Modified: | 04 Jan 2022 01:56 |
| URI: | https://eprints.unmer.ac.id/id/eprint/1558 |
Actions (login required)
 |
View Item |