Sandytia, Michael (2015) Kajian kritis atas strategi city branding dalam pembentukan citra dan peningkatan pendapatan daerah. Jurnal Manajemen: Untuk Ilmu Ekonomi dan Perpustakaan, 1 (1).
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KAJIAN KRITIS ATAS STRATEGI CITY BRANDING DALAM PEMBENTUKAN CITRADAN PENINGKATAN PENDAPATAN DAERAH.pdf Download (186kB) | Preview |
Abstract
The purpose of writing this article is to determine how the application of city branding in a city or region, especially in the tourist town effectively. It is intended that acity or region has in herent brand imageand the brand must be unique and interesting icon of the city that will always be remembered by local and foreign communities. With so many brands of city, the city must have strong brand awareness in the eyes of society. Implementation of effectivecity branding strategy will produce a good brand image and embedded in the minds of local and foreign communities. With powerful city branding will attract many local and foreign tourists come to know the uniqueness of the city and canin crease local revenue. There venue would beuseful for developing and promoting the city in various sectors.
| Item Type: | Article |
|---|---|
| Additional Information: | Nama : Michael Sandytia |
| Uncontrolled Keywords: | Brand, Branding, City Marketing, City Branding, Brand Image, Brand Awareness |
| Divisions: | Perpustakaan |
| Depositing User: | Surya Dannie |
| Date Deposited: | 03 Jan 2022 12:41 |
| Last Modified: | 03 Jan 2022 12:41 |
| URI: | https://eprints.unmer.ac.id/id/eprint/1532 |
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