Puspitaningsih, Ira and Astuti, Widji (2009) Pengaruh instore promotion terhadap impulsif buying di Swalayan Indomaret Lawang, Malang. Jurnal Manajemen, 7 (2). pp. 126-144. ISSN 1693-1718
Full text not available from this repository.Abstract
This research is intended to find out the influence of banner vision and price discount toward the impulsive buying in Indomaret retailer on Lawang District. The elements to be analized includes banner vision (X1), and price discount (X2) as independent variables and impulsive buying as the dependent variable (Y). The objectives of the research are to describe the condition of banner vision and price discount and to find out its significant influence on impulsive buying in Indomaret retailer on Lawang District. It is also intended to identify the elements which has the dominant influence.The methods in picking up samples using accidental sampling and so the samples of this research is about 150 persons because the number of population is always fluctuating. The result of the research shows that banner vision and price discount significantly influence the impulsive buying in Indomaret retailer on Lawang District and the analysis found out that price discount shows the dominant influence on the impulsive buying, as can be seem from the regression coefficients of the independent variables that price discount has the greatest value of 0,128. As the dominant variable, price discount should be taken into consideration of Indomaret retailer policies includes some aspects in axpanding impulsive buying for example maintaing the changing in consumer needs, convenience situation when shoping, service quality, and also the location of the stores.
| Item Type: | Article |
|---|---|
| Additional Information: | Nama : Ira Puspitaningsih; Nama : Widji Astuti |
| Uncontrolled Keywords: | Banner Vision, Price Discount, Impulsif Buying |
| Divisions: | Fakultas Ekonomi dan Bisnis > S1 Akuntansi |
| Depositing User: | Gendhis Dwi Aprilia |
| Date Deposited: | 31 Dec 2021 04:30 |
| Last Modified: | 07 Feb 2022 01:13 |
| URI: | https://eprints.unmer.ac.id/id/eprint/1320 |
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