Nurdewanto, Bambang, Amrullah, Fikri, Sonalitha, Elta and Sari, N.R. (2017) Market matching online for recommending MSME export products destination using fuzzy control. Pertanika Journal Science & Technology. pp. 77-90. ISSN 0128-7680

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Abstract

MSME is a business group of society that does not have an integrated system like a large industry which
make them difficult to access information about the location of foreign markets. This study develops Market
Matching application to determine the location of foreign marketing and the type of products that must be
exported to reduce the number of losses due to the congestion of turnover of goods to make it profitable for
MSME. Stages to develop this market matching system are the identification and analysis of ongoing export
marketing activities in MSME, designing marketing system that fits the analysis, establishing market
matching system, and system implementation. This study proposes fuzzy control to determine the number of
export and export market destination. Market Matching application resulted recommendation of export
destination based on the types of product and level of importer need.

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