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Items where Author is "Puspitaningsih, Ira"
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Article
Puspitaningsih, Ira and Astuti, Widji (2009) Pengaruh instore promotion terhadap impulsif buying di Swalayan Indomaret Lawang, Malang. Jurnal Manajemen, 7 (2). pp. 126-144. ISSN 1693-1718