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Items where Author is "Kusuma, I Gede Wahyu Artha"
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Article
Kusuma, I Gede Wahyu Artha, Endayani, Fatmasari, Krisnanto, Aditya Budi and Khouroh, Umu ORCID: https://orcid.org/0000-0001-8543-9044 (2024) Social media marketing impact on Gen Z's brand engagement, awareness and image. Manajemen dan Bisnis (MABIS), 23 (2). pp. 480-490. ISSN ISSN: 1412-3789 ; e-ISSN: 2477-1783