Yulianto, Irwan and Lasarudin, Alwin and Ratu, Andreas Julio Cesar Chavez Roga (2025) Integrating 3A and 3S Dimensions in Strengthening Micro-Tourism Potentials of Malang City. In: The 5th International Conference on Hospitality and Tourism Studies (ICONHOSTS), December 3, 2025 – December 5, 2025, Bali, Indonesia.

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Abstract

The phenomenon of micro-tourism, as a form of short-distance travel emphasizing local experiences, has gained increasing popularity in the post-pandemic era, particularly among urban residents such as those in Malang City. This study aims to analyze the influence of accessibility, amenities, and attractions on tourists’ visit intention to micro-tourism destinations in Malang City, excluding the Kayutangan area. A quantitative approach was employed using a survey method involving 100 respondents who had
previously engaged in local tourism activities. Data were analyzed using multiple linear regression to examine both simultaneous and partial effects among the variables. The findings reveal that all three variables—accessibility, amenities, and attractions—significantly affect tourists’ visit intention, with attractions being the most dominant factor. Supported by the F-test results (p < 0.05) and a coefficient of determination (R²) of 0.518, this study contributes to the literature on local tourism and offers implications for developing micro-tourism destination strategies emphasizing experiential value and community-based attractions.

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