Taufiqurrahman, Taufiqurrahman and Manara, Muhammad untung (2022) Struktur hierarki motif perilaku memilih pada pemilih pemula. Jurnal Psikologi Tabularasa, 17 (1). pp. 78-95. ISSN p-ISSN: 1693-7007 ; e-ISSN: 2541-013x

Preview

Text Struktur hierarki motif perilaku memilih pada pemilih pemula.pdf Download (466kB) | Preview

Abstract

This study aims to reveal the hierarchical motives of voting behavior on young voters. Motives are the reason of each individual behavior. The various motives are interconnected each other hierarchically. This study used laddering approach, technique to reveal tiered motif through open-ended questionnaire adapted from generic-goal laddering questionnaire. The data analysis used fi ve stages: content analysis, implication matrix, cut off level, index prominence, and hierarchical goal map. The participants were 90 people with ages 18 to 22 years. The results showed that the motives that play as subordinate goal were the party fi gures, the party quality, conformity, and closeness. Motives as focal goals included leadership, caring / understanding people’s problems, informational, performance / experience, and problem solving. The last, motives as superordinate goals were the welfare of the nation, the progress of the nation, and the dignity of the nation. Furthermore, the results showed that the motives on young voters tend social motives and common interests such as performance, problem solving, national welfare and national pride than personal and transactional motives

Actions (login required)

View Item