Putra, I Made Arie Widyasthana Wartana and Luthfi, Ahmad and Wibowo, Aryo Prakoso and Rudijanto, Jessica Shearen Wijaya and Maharani, Devi Praggita (2025) Dynamics Of Political Communication In The 2024 Batu Mayoral Election. Jurnal Politik Pemerintahan Dharma Praja, 18 (2). pp. 15-33. ISSN ISSN E: 1979-8857 ; ISSN P: 2721-7043

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Abstract

This article examines the dynamics of political communication in the 2024 Batu City mayoralelection by focusing on the communication strategy of the Krisdayanti–Kris candidate pair.The study aims to explain why a campaign supported by high popularity and intensive digitalmedia use did not result in electoral victory. Using a Systematic Literature Review (SLR)approach guided by the PRISMA protocol, this study synthesizes 168 peer-reviewed articlesindexed in Scopus that discuss political communication dynamics, local elections, digitalcampaigning, and voter behavior in Indonesia. The findings show that political communicationeffectiveness in local elections is highly contextual and cannot be explained solely by celebritystatus, popularity, or digital visibility. Although the Krisdayanti–Kris campaign successfullybuilt a strong political image and achieved broad exposure through conventional and digitalmedia, these efforts were insufficient to generate decisive voter support. The analysis indicatesthat weak resonance with local issues, limited integration with local political networks, andinsufficient grounding in community-based political structures constrained the effectivenessof their communication strategy. The study contributes theoretically by reinforcing the nonlinearrelationshipbetweenpoliticalimage,publicopinion,andpoliticalparticipationinlocalelectoralcontexts. Practically, it highlights the importance of a holistic politicalcommunication strategy that balances symbolic appeal, substantive local policycommunication, digital outreach, and strong engagement with local political and communitydynamics in regional elections

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