Kurniawan, Mohamad Aris (2023) Uji User Experience Menggunakan Metode Design Thinking Pada Perancangan Website Kampung.net. Undergraduate thesis, Fakultas Teknologi Informasi Universitas Merdeka Malang.

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Abstract

Kampung.net, a wifi network provider in the village of Sumberagung, has experienced a drastic decline in its customer base due to the emergence of numerous competitors using more advanced technologies compared to Kampung.net's conventional technology. This research aims to provide an innovative solution that is more responsive to user needs and preferences, enabling Kampung.net to regain its competitive edge against its rivals. The study focuses on the design of User Experience for Kampung.net using the design thinking method. The design thinking methodology will be employed in three primary stages, namely information gathering and understanding, concept creation, and testing and evaluation. In the information gathering and understanding stage, a comprehensive understanding of user needs and issues will be conducted, along with the collection of inputs and suggestions from various relevant parties. During the concept creation phase, innovative solution concepts that fulfill user requirements will be developed, involving a multidisciplinary team in ideation and prototyping sessions. The testing and evaluation phase aims to examine and assess the solution concepts developed in the previous stage. This involves active participation from users and relevant stakeholders to obtain valuable feedback and refine the proposed solutions accordingly. Through this iterative process, the design thinking approach ensures that the final solutions are finely tuned to meet the specific demands and preferences of the users, resulting in a more user-centric and effective outcome. This systematic and user-driven methodology empowers the research to deliver solutions that address real-world challenges faced by Kampung.net, positioning it for a competitive advantage in the market and enhancing overall user satisfaction. Innovative solutions for Kampung.net are developed using the design thinking approach and evaluated for responsiveness to user needs and preferences using the System Usability Scale method. Based on the evaluation results, an average score of 87.6% was obtained, indicating that the application design was approved or accepted by the user

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