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Model komunikasi pemerintah untuk kebijakan akselerasi peningkatan status pasar tradisional-modern

Chayatin, Umi and Saudah, Saudah (2016) Model komunikasi pemerintah untuk kebijakan akselerasi peningkatan status pasar tradisional-modern. In: Dinamika global: rebranding keunggulan kompetitif berbasis kearifan lokal, 17 December 2016, Gedung Pascasarjana FEB UNEJ.

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The article attempts to investigate a model of public communication between the
government agency and social networking vendors within the traditional market in a bid to
speed up the policy of altering the position of traditional market to the modern and to
determine the contribution of communication traders in the market environment. Employing
descriptive explanatory approach, the research whose informant are government agency
official and a number of vendor tries to examine the public communication between the two
parties in an effort to change the position of traditional market to the current-fashioned
market. The research found that the public communication model has succeeded in tailoring
a cordial partnership between themthat enables them to reach a consensus on altering the
status of market. Added to that, it has brought about an effective interaction the concerned
parties for accomplishing the goal. Social network traders into reinforcing the
implementation of the economic activity in traditional markets. The research finding will
help government agency resolve the conflict usually occur between traders and government
regarding market-place status change especially when it deals with improving vendor’s
social and economic empowerment.

Item Type: Conference or Workshop Item (Paper)
Additional Information: Saudah NIDN: 0723047901
Uncontrolled Keywords: Acceleration policy, public communication, traditional market, modern market.
Depositing User: Surya Dannie
Date Deposited: 14 Sep 2020 12:24
Last Modified: 14 Sep 2020 12:24

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