Saudah, Saudah (2017) Personal factors on the behavior of interactionist traders in a traditional market environment and semi modern (ethnographic study on the market in Malang regency). In: International Conferences SDGs 2030 Challenges and Solutions, 11-12 August 2017, Universitas Merdeka Malang.

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Abstract

This dissertation research that has been done, obtained financial support from the
Ministry of DP3M Ministry of Technology Research and Higher Education of the
Republic of Indonesia in year 2017. The results of this interactionist behavior of traders
research, was to respond to the insufficiency of structured studies of market status
changes from traditional status toward semi-modern. The reality of increasing status of
the perpetually growing market is solely determined by the physical facilities and the
quantity number of the commodity. This view has been deteriorated by market
participants themselves, because in fact it is not just a commodity transaction markets
with all the facilities, but positioning market institutions that offer new norms. Put in
depth about the market culture, the more it is revealed the important role of the traders
lead as the actor that drives the changes in the social structure of the market. Even the
trader’s personal factors are contributing in shaping new identity with its own
characteristics. Using ethnographic studies as well as the participatory approach of the
semi-participative survey, then during the process of the research it is easy to expose
the data of 16 informants, and systematically follow the movement in four (4) of the
trade network of the vegetables. The snowball technique surely supports the
application of qualitative interactive analysis, so that the verification of the analysis
results can be directly discussed. Results of the study can be described as follows: (1)
personal factors that encourage the growth of the trade’s interactionist behavior which
is dominated by the closeness, openness, and commitment; (2) the concept of self￾traders represent its position as regulator of the commodity chain supply; (3) the
presentation of self-traders reflected on the assertive style in building relationships
with other merchants; (4) the communication behavior using symbols of the cultural
context of the low and the high context on constant basis; (5) the communication
pattern occurs in a similar structured conventional on commodities traders; and (6)
mobile media is used to interact with the other traders outside the market.

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