Nafi, Mochammad and Supriadi, Bambang ORCID: https://orcid.org/0000-0002-3377-7065 (2019) The Role of Perceived Value to Increase Satisfaction Value in the Ecotourism Sub Sector. IOSR Journal of Business and Management (IOSR-JBM), 21 (9). pp. 50-55. ISSN p-2319-7668 ; e-2278-487X

Preview	Text 22. IOSR Ekowisata 2019.pdf Download (441kB) | Preview
Preview	Text HASIL CEK TURNITIN_The Role of Perceived Value to Increase Satisfaction Value in the Ecotourism Sub Sector.pdf.pdf Download (466kB) | Preview

Abstract

Ecotourism Image has an important role in travel decisions for tourists to the perceived value and satisfaction of tourists, ecotourism is needed to make a successful tourist attraction in marketing. However, a variety of literature on tourism marketing that reveals brand image and its perceived value in relation to satisfaction has not been thoroughly studied thoroughly about the existence and potential of ecotourism, the purpose of this study is to examine the relationship between Ecotourism Brand Image, perceived value and empirically test constructions that tend to influence satisfaction tourists, this conceptual model was developed based on theoretical and practicalstudy in tourism market. This research uses explanatory research, empirical data collected in ecotourism in Malang Regency, as many as 205 tourists and data analyzed using Structural Equation Modeling. Recommendations for future researchers regarding the theoretical and practical implications are based on the findings. The results showed a significant and positive effect between Ecotourism Brand Image on tourist satisfaction. Ecotourism Brand Image can provide value to the perceived value for tourists. There is a significant and positive effect on perceived value on satisfaction. Ecotourism Brand Image has a significant and positive influence on satisfaction through perceived value.

Actions (login required)

View Item