Erliana, Ken and Wibowo, Rahmad (2020) Perancangan Kemasan Produk Tahu Walik Dengan Metode Quality Function Deployment (Studi Kasus Home Industry Tahu Walik Lawang). Jurnal PASTI (Penelitian dan Aplikasi Sistem Teknik Industri), 14 (1). pp. 96-104. ISSN 2085-5869 (P) ; 2598-4853 (E)

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Abstract

Tahu walik is food from a combination of tofu with processed chicken meatballs that produce the right flavor and give pleasure when eating it. Tahu walik's Home Industry product is a new product that is rising in the Malang area. at present tofu walik is only packed using 1kg plastic size without a logo, so many consumers do not know the identity of the tahu walik product manufacturer. The purpose of this study was to determine the proposal of tahu walik packaging design that provides product information to consumers by using the Quality Function Deployment (QFD) method. Attributes are obtained by
conducting interviews with consumers. After knowing the attributes, it is then processed using House of Quality (HOQ). The recommended recommendation is the packaging has an expiration date, composition, method of presentation, brand, price, logo, image, color, and characteristics and has transparent quality, thick material, airtight, waterproof, and
fitting size.

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