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Eksistensi Industri Percetakan dan Penerbitan di Masa Pandemi Covid-19: Sebuah Prespektif

Nugraha, Ginanjar Indra kusuma ORCID:, Firdaus, Muhammad Rizki and Ratri, Anandhayu Mahatma (2023) Eksistensi Industri Percetakan dan Penerbitan di Masa Pandemi Covid-19: Sebuah Prespektif. Jurnal Bisnis dan Manajemen, 10 (1). pp. 79-86. ISSN 1829-7528

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The Printing and Publishing Industry around the World has experienced a significant impact due to the COVID-19 Pandemic. This research attempts to provide a perspective/review regarding the existence of the Printing and Publishing Industry amid the COVID-19 Pandemic. The method used in this research is literature review by collecting data from reliable sources such as journals, books, and Industry reports. The form of review in this study is Narrative Overview/Unsystematic Review. The result of the analysis show that the COVID-19 Pandemic has had a significant impact on the Printing and Publishing Industry,
such as decreased market demand, difficulties in importing raw materials and limitations in production due to health protocols that must be followed. However, the Industry has shown extraordinary resilience and adopted various strategy to survive the pandemic, such as innovating products, expanding online markets, and optimizing system expansion. Overall, even though the Printing and Publishing Industry experience challenges during COVID-19 Pandemic, the Industry was able to survive and thrive. Along with the adoption of digital technology and changes in consumer habits, the Printing and Publishing Industry has great potential to continue to grow and face challenges in the future.

Item Type: Article
Additional Information: Nama : Anandhayu Mahatma Ratri NIDN : 0715109102
Uncontrolled Keywords: Printing and publishing industry, covid-19 pandemic, digital technology
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Fakultas Ilmu Sosial dan Politik > S1 Administrasi Bisnis
Depositing User: Surya Dannie
Date Deposited: 15 Dec 2023 01:25
Last Modified: 15 Dec 2023 01:32

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