Nuswantari, Sekar Arum ORCID: https://orcid.org/0000-0003-0392-6725 (2022) Citra Pemimpin Daerah di Media Sosial: Analisis Isi Tweet Mengenai Sutiaji di Twitter. Jurnal Komunikasi Nusantara, 4 (2). pp. 248-263. ISSN E-ISSN: 2685-7650

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Abstract

This research looks at the discussion of regional leaders from the point of view of political imagery on Twitter. Twitter is
one of the media used in political communication, whether for political campaigns or public discussions. This study intends to describe three things. First, to explain how the trend of opinion regarding Sutiaji's image as mayor on Twitter. Second, describe how Sutiaji's image on Twitter is based on image aspects. Third, look at the type of user account that talks about Sutiaji. Researchers analyzed tweets using qualitative content analysis methods, which were collected from June 10, 2022 to June 16, 2022. After tweets were collected, the analysis was carried out using opinion tendencies (positive, neutral, and negative) and image aspects, namely competence, leadership, integrity, and personal characteristics. As a result, Sutiaji's image tends to be neutral in discussions on Twitter. When viewed from the type of account, more negative discussions are uploaded by personal accounts. Many positive discussions came from media and government accounts. Many discussions about aspects of personal characteristics, leadership and competence.

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