Saputra, Septa Adi and Singgih, Mohamad Nur (2019) Pengaruh rating di aplikasi Tokopedia dan Bukalapak, jumlah followers instagram dan electronic word of mouth terhadap keputusan membeli. MBR (Management and Business Review), 6(2) 2022, 261‐271, 3 (2). pp. 124-132. ISSN 2541-5808

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Abstract

The purpose of the study is to determine the effectof ratings on online stores in the Tokopedia and Bukalapak applications, the number of followers of Instagram e‐commerce and electronic word of mouth (eWOM) onconsumer buying decisions, discussing consumer decisionsto buy the desired item based on ratings and reviews fromseveral buyers who provide reviews on buying and sellingapplications online and on Instagram. This study uses theParticipatory Observer method involving 2 online and e‐commerce trading applications on Instagram and Facebook.The results of this study indicate that the indicators in this study have an influence on consumer behavior in making decisions to buy a product in e‐commerce, and stores in the online applications Tokopedia and Bukalapak.

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