Subiyantoro, Edi, Muslikh, Ahmad Rofiqul ORCID: https://orcid.org/0009-0000-2457-6803, Andarwati, Mardiana and Pamuji, Fandi Yulian (2021) Desktop based ahp application development for SME's promotion media decision support system. In: 6th ICGSS International Conference of Graduate School on Sustainability, 5-6 November 2021, Universitas Merdeka Malang.

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Abstract

Promotion media is an important part of product marketing in SMEs. Promotions are carried out to increase product sales volume from the target set by SMEs. SMEs in promoting using social media, print media, television, search engines, and product collaboration. For promotion to be more efficient, it is necessary to know the most effective promotional media. The decision support method that can be used to overcome these problems is the AHP method. The data was obtained from the distribution of questionnaires from related SMEs. The AHP for SMEs application is a desktop-based application with a Windows operating system. This application uses Visual Basic programming language with MySQL database. The AHP SMEs application can be installed on laptop/pc devices with 32-bit or 64-bit Windows operating systems. The AHP SMEs application focuses on solving alternative choices of promotional media based on criteria that have been determined by the user. While the method in solving alternative options using the AHP method. This research shows that the first promotional
media is social media, then product collaboration, search engines, television, and the last is print media

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