Yulianto, Irwan (2021) The Impact of Tourism Products and Sign Systems on Visitor Satisfaction in the Polowiien Cultural Village. In: 6th International Conference of Graduate School on Sustainability (ICGSS) 2021, November 5-6, 2021, Universitas Merdeka Malang.

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Abstract

Polowijen Cultural Village is one of the thematic villages in the Blimbing area of Malang City.This village is designed by cultural heritage which makes it the main attraction for the Polowijen Cultural Heritage. Visitor satisfaction is one of factors that play an important role in development of the Polowijen Cultural Heritage. The purpose of this study was to determine the effect of attraction and sign systems on visitor satisfaction. The study used 95 respondents who had visited the Polowijen Cultural Village. The method used in this study is a quantitave method with a descriptive approach. Data collection techniques by distributing questionnaires with a Likert Scale. The results of this study are: (1) attraction has a positive and significant effect on visitor satisfaction; (2) sign system has a positive but not significant effect on visitor satisfaction; (3) attraction and sign systems have a positive and significant effect on visitor satisfaction.

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