Indana, Luthfi ORCID: https://orcid.org/0000-0003-3270-0143, Hidayati, Rahmatina and Satriyawan, Haris (2022) Pembuatan profil usaha dan pemberdayaan masyarakat melalui media digital untuk meningkatkan produktivitas masyarakat di era pandemi (Company profiles and empowering society through digital media to increase productivity society in the pandemic era). JAST : Jurnal Aplikasi Sains dan Teknologi, 6 (1). pp. 43-53. ISSN E-ISSN : 2548-7981

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Abstract

The pandemic that hit Indonesia caused sluggish trade, tourism, and
investment activities. As part of the trade, MSMEs also feel the impact,
namely the reduced demand for their MSME products. One of the strategies
taken to revive the economy is to carry out promotions through digital
media. This service aims to make digital products as a means of promotion
and education to the public. The method used is the diffusion of science and
technology. The service results are profile videos of DD orchid and BM
Putra and 1 video tutorial on Traditional palm sugar making in NTT.
Using digital media as a promotional medium can reduce mobility and
prevent the spread of the COVID-19 virus. The public understands the
business profile of MSMEs whose profile videos are made and how to make
palm sugar traditionally. Based on interviews, MSME profile videos only
affect 5-10% of increasing sales/marketing of their products.

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