Search for collections on University of Merdeka Malang Repository

City Branding: Pengaruhnya ,Terhadap,Keputusan,Berkunjung wisatawan Ke,Kota Batu Melalui,City,Image,Sebagai Variabel Moderating

Alvianna, Stella, Hidayatullah, Syarif ORCID: https://orcid.org/0000-0002-6085-0993, Pratama, Singgih Adi, Aristanto, Eko and waris, Abdul (2022) City Branding: Pengaruhnya ,Terhadap,Keputusan,Berkunjung wisatawan Ke,Kota Batu Melalui,City,Image,Sebagai Variabel Moderating. Jurnal Studi Managemen dan Bisnis, 9 (1). pp. 52-58. ISSN 2460-3775

[thumbnail of 6. City Branding  Pengaruhnya Terhadap Keputusan Berkunjung ....pdf]
Preview
Text
6. City Branding Pengaruhnya Terhadap Keputusan Berkunjung ....pdf

Download (958kB) | Preview
[thumbnail of 6. Hasil Cek Plagiasi.pdf]
Preview
Text
6. Hasil Cek Plagiasi.pdf

Download (2MB) | Preview

Abstract

In Indonesia, many regions have planted their own regional brands, namely city branding and city image. If an area increases these two factors, it can affect the decision to visit a tourist spot. In this study, city branding and city image are used to determine how they affect the decision to visit touist to Batu city. The type used in this research is quantitative using descriptive analysis and path analysis. Tourist who have visited and traveled to Baty city are the population of this study. The sampling technique used random sampling and the slovin formula, totaling 100 respondents. The result obtained from this study are that city branding has a direct and significant influence on city image. Likewise, city branding has a direct and significant influence on visiting decisions, then city image has no significant influence on visiting decisions. Lastly, city branding has no effect and insignificant on visiting decisions through city image.

Item Type: Article
Additional Information: Syarif Hidayatullah NIDN: 0731057101
Uncontrolled Keywords: City Branding, City Image, and Visiting Decisions
Subjects: G Geography. Anthropology. Recreation > GV Recreation Leisure
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Fakultas Ekonomi dan Bisnis > S1 Manajemen
Depositing User: Rita Juliani
Date Deposited: 23 Jan 2023 03:08
Last Modified: 23 Jan 2023 03:08
URI: https://eprints.unmer.ac.id/id/eprint/2959

Actions (login required)

View Item View Item