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Citra Destinasi : Pengaruhnya terhadap Kepuasan dan Loyalitas Wisatawan yang Berkunjung ke Gunung Bromo

Hidayatullah, Syarif ORCID: https://orcid.org/0000-0002-6085-0993, Windhyastiti, Irany, Patalo, Ryan Gerry and Rachmawati, Ike Kusdyah (2020) Citra Destinasi : Pengaruhnya terhadap Kepuasan dan Loyalitas Wisatawan yang Berkunjung ke Gunung Bromo. Jurnal Manajemen dan Kewirausahaan (JMDK), 8 (1). pp. 96-108. ISSN 2540-8259

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Abstract

The purpose of this study is to determine the effect of destination images consisting of cognitive images, unique images and affective images on loyalty through visitor satisfaction at Mount Bromo natural tourism destinations. This type of research is explanatory research and data collection techniques through questionnaires. The sampling technique uses the purposive sampling technique with the characteristics of people who have been to Mount Bromo. The sample in this study amounted to 110 respondents. The analysis technique uses hypothesis testing and the two model multiple regression test. Results of research show that cognitive imagery, unique imagery and affective imagery have a significant effect on visitor satisfaction, furthermore cognitive imagery and affective imagery have a significant effect on visitor loyalty while unique images have no significant effect on visitor loyalty. If seen from the indirect effect, the results of cognitive image and unique image have a significant effect on loyalty through visitor satisfaction, while affective image does not affect loyalty through visitor satisfaction.

Item Type: Article
Additional Information: Syarif Hidayatullah NIDN: 0731057101 Irany Windhyastiti NIDN: 0010017407
Uncontrolled Keywords: Affective Image, Cognitive Image, Destination Image, Loyalty, Satisfaction, Unique Image
Subjects: G Geography. Anthropology. Recreation > GV Recreation Leisure
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Fakultas Ekonomi dan Bisnis > S1 Manajemen
Depositing User: Rita Juliani
Date Deposited: 23 Jan 2023 02:40
Last Modified: 20 May 2023 14:09
URI: https://eprints.unmer.ac.id/id/eprint/2958

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