Setiyaningsih, Lian Agustina ORCID: https://orcid.org/0000-0002-0919-9795 and Jatmikowati, Sri Hartini (2019) Media baru dalam komodifikasi waktu luang ibu rumah tangga. ETTISAL: Journal of Communication, 4 (1). ISSN 2599-3240

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Abstract

The transition of the actual world to the virtual world brings about lifestyle changes and
community-based behavior. All social groups are congested with new media content, including
housewives as a social group close to media usage. Their conventional routines in using shifting
media make the media a ritual. New media category used in the form of interpersonal communication
medium that is group in whatsapp application (GWA) to boost existence. The massive use of GWA
that becomes their media ritual becomes a commodity of leisure by new media. New media have a
large and unlimited effect on the behavior of housewives. This study discusses the practice of new
media in commodifying their spare time so as to have high dependence. Qualitative methodology
with media critical analysis method which is critical discourse analysist and combining with
survey in four informants to reveals new media work (GWA) in accommodating housewives in
Lowokwaru District, Malang City leisure time. So that the end of commodification to form their
lifestyle and bermedia through the notion of using GWA is a ritual that can not be abandoned.
In other words make it as a primary activity and shift their actual world to the virtual world.
The recommendation of this research is media literacy for housewife of GWA user through gate keeper filtering (GWA administrator).
Commodification means a positive if the use
of GWA is not just to implement the function
of information and entertainment only, but
to incorporate elements of education for the
group.

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