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Virtual Expo Menggunakan Panggung sebagai Solusi Pameran Online di Masa Pandemi COVID-19

Tutuko, Pindo ORCID:, Budiyanto, Hery, Winansih, Erna, Setiawan, Aries Boedi ORCID: and Iqbal, Muhammad (2020) Virtual Expo Menggunakan Panggung sebagai Solusi Pameran Online di Masa Pandemi COVID-19. ABDIMAS: Jurnal Pengabdian Masyarakat, 5 (3). pp. 202-208. ISSN E-ISSN: 2548-7159

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Marketing of Micro, Medium and Small Enterprise (MSME) products through exhibitions is an effective means of selling MSME products. However, the COVID-19 outbreak that broke
out in early 2020 has a significant impact on the lives of people around the world. Several online marketing alternatives can be done, including: e-Commerce, e Marketplace, and Virtual Exhibition. Virtual exhibitions can be a solution amid the ban on crowding during large-scale social restrictions. Virtual exhibitions are events that can be watched on computers and cell phones using the internet directly (live streaming) or via Youtube channels from anywhere and anytime. The virtual exhibition and knitting craft workshop entitled “Virtual Expo and Workshop for MSME Malang City was successfully held at Merdeka University Malang on September 12, 2020. Virtual Expo involved 6 MSMEs communities in Malang Raya, each MSME community arranging products at booths along with booth keepers. The knitting workshop was attended by 12 participants on a portable stage. Taking pictures and
videos of products and interviewing exhibitors and knitting workshops broadcast live (live streaming). The event applies the results of Higher Education Leading Research in the form
of a portable stage and an inflatable stage roof with independent photovoltaic energy.

Item Type: Article
Additional Information: Pindo Tutuko NIDN: 0002077201
Uncontrolled Keywords: COVID-19; Inflatable roof stage; MSME ; Virtual expo
Subjects: H Social Sciences > HF Commerce
Divisions: Fakultas Teknik > S1 Teknik Arsitektur
Depositing User: Rita Juliani
Date Deposited: 25 Feb 2022 03:22
Last Modified: 01 Mar 2022 12:17

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