Rindrayani, Sulastri Rini (2004) Pengaruh bauran pemasaran terhadap konsumen untuk menjadi nasabah asuransi jiwa bersama bumi putra 1912 di Kabupaten Tulungagung. Jurnal Ekonomi, 8 (1).

Full text not available from this repository.

Abstract

The research is aimed to reveal wether Marketing mix factor (product, price, place, promotion, people, process and physical condition) toward consumers decision to be client of Asuransi Jiwa Bersama Bumi Putera in Tulungagung regency. It is important to know with factor from marketing mix is predominan in influencing a consumer decision to be a client of Asuransi Jiwa Bersama Bumi Putera 1912 in Tulungagung regency. The research result shows that the influence of product variable (XI) is very predominant in consumer decision with percentage of 60,84%, while price variable (x2) gets 28,62%, place variable (X3) is 24,50%, people variable (X5) is 20,97% and process variable (X6) is 39,18%. In a whole marketing mix variable has significant influence toward consumer decision with (R) 0,893% and has influence of (R2) with 79,74%, while other factor influence that is not examined gives 20,26%. It is known after doing test F and test.

Item Type:	Article
Uncontrolled Keywords:	Bauran pemasaran (produk, harga, tempat, promosi, orang, proses dan kondisi fisik) dan keputusan konsumen.
Divisions:	Fakultas Ekonomi dan Bisnis > S1 Manajemen
Depositing User:	tassa Natassa Auditasi
Date Deposited:	10 Feb 2022 03:28
Last Modified:	10 Feb 2022 03:28
URI:	https://eprints.unmer.ac.id/id/eprint/2403

Actions (login required)

View Item