Riswati, Fatimah (2004) Pengaruh iklan terhadap perilaku konsumerisme ibu-ibu rumah tangga. Jurnal Ekonomi Modernisasi, 8 (1).

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Abstract

This research tried to find a description about influence of advertisement to behavior of housewifes konsumerisme, factors what influencing decision in buying and medias of advertisement in which giving bigger influence in decision to buy. This research was conducted in Malang. The method research used in qualitative method therefore the amount of sample which is accurate to be limited counted 13 people. By taking sample who live in Malang, both for working housewifes and do not work. Method which used in data collecting is interview and observation. Interview methodology that was used was complimentary leaded method. The result of this research are (1) advertisement influencing attitude and behavior of housewifes konsumerisme, (2) factors influencing decision to buy for example requirement at that moment, quality of products, benefit an product and influence of others (friend, family member and others. (3) most utilized effective media to display advertisement products i] television media and then successively magazine, newspaper, radio and which at least having an effect on is pamphlets.

Item Type:	Article
Uncontrolled Keywords:	Advertisement, konsumerisme behavioral.
Divisions:	Fakultas Ekonomi dan Bisnis > S1 Ekonomi Pembangunan
Depositing User:	tassa Natassa Auditasi
Date Deposited:	10 Feb 2022 03:28
Last Modified:	10 Feb 2022 03:28
URI:	https://eprints.unmer.ac.id/id/eprint/2402

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