Irianto, Jusuf (2004) Kebijakan pemerintah dan pengembangan konsep marketing untuk usaha kecil-menengah. Jurnal ekonomi, 8 (2).

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Abstract

Government's policy regarding to marketing issue of small and medium scale enteprices (SMS) is very limited. The government should have a specific policy scheme and strong commitment that improve accessibility SMS to market availability. Support and strong commitment can be articulated in strategic intervention form to develop SMS's capabilities in order to make a market-oriented as the Philipines Government do. Generally implementation of the intervention approach uses traditional marketing concept; however, innovation and ability to exploit apportunities of the business environment are needed with "lateral marketing" by porter and de Bes as a new technique of breaktrough in marketing field of study.

Item Type:	Article
Uncontrolled Keywords:	sms, intervention, lateral marketing
Divisions:	Fakultas Ekonomi dan Bisnis > S1 Manajemen
Depositing User:	tassa Natassa Auditasi
Date Deposited:	10 Feb 2022 03:01
Last Modified:	10 Feb 2022 03:01
URI:	https://eprints.unmer.ac.id/id/eprint/2330

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