Larasati, Gusti Ayu Shinta Berta (2020) Pengaruh iklan bermuatan pesan kelestarian lingkungan terhadap minat beli konsumen. Jurnal Manajemen: Untuk Ilmu Ekonomi dan Perpustakaan, 5 (2).
Preview |
Text
PENGARUH IKLAN BERMUATAN PESAN KELESTARIAN LINGKUNGAN TERHADAP MINAT BELI KONSUMEN.pdf Download (425kB) | Preview |
Abstract
Ads that contain environmental conservation messages or commonly referred to as Green Advertising are ads containing sustainability messages. Green advertising is an ad promoting a green product or an eco-friendly product offered to meet the needs or wants of each consumer. One form of concern or response from companies on environmental issues is to create Green Advertising. The existence of Green Advertising will give affect to someone for purchase a product. Consumer purchasing intention is based on the efforts of consumers to meet the desires and needs. Based on research, said that Green Advertising can affect consumer buying interest. . The existence of Green-filled ads or contain content about the environment, will get a positive response and proven that the quality of the green product also has a good value.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | Green Advertising, Minat beli Konsumen, Green Product ; Green Advertising, buying interest, Green Product |
| Divisions: | Perpustakaan |
| Depositing User: | Surya Dannie |
| Date Deposited: | 12 Jan 2022 02:10 |
| Last Modified: | 12 Jan 2022 02:10 |
| URI: | https://eprints.unmer.ac.id/id/eprint/1894 |
Actions (login required)
 |
View Item |